Well, perhaps you’ve seen it already, but this indeed is a masterpiece of viral marketing worth knowing:
Tipp-Ex: NSFW. A hunter shoots a bear:
Here is a list of things you can let them do. Furthermore, Wikipedia tells us about the company which created this masterpiece: buzzman.fr
Actually their showcase is quite impressive and was unknown to me.
Besonder “A hunter smokes dope with a bear”
und “A hunter Moonwalks with a bear” =)